Often the focus of advertising is on the numbers of one specific advertisement, i.e. how to reach as many targeted consumers as possible with the ad while staying within a determined budget. Unfortunately, the importance of the ad itself can be lost in this numbers game. While the numbers are critical, spending time and money on an ad that is not striking, memorable, or clear is wasting valuable resources. Impact advertising and effective ad campaigns create buzz and consequently generate business. We have not only designed award winning advertisements for our clients, but we have also incorporated those ads into effective marketing strategies and placement programs.