LOGO DESIGN – Brillante, Brillant

Many branding projects originate not with the logo design, but with the naming of the product.  Once narrowed to the word Brillant, we created many different logo designs conveying different visceral “messages” until we reached consensus with the client.  After viewing many designs, it was decided that adding an “e” would make the name more distinguishable.  In the design process, we feel it is of critical importance that the client be able to “see” the logo develop visually until the perfect logo is created.

A case study on creating a unique client logo design and name to showcase the client's vision.