EVENT BRANDING – The Travelers
For The Travelers Leadership Conference in Scottsdale, Arizona, we established an illustration technique that would be instantly recognizable, using the sandy color of the desert as a backdrop for the brilliant colors associated with the area, on posters, brochures and flyers to promote the event. This was one of many projects we designed for The Travelers, which included an illustrated exercise booklet that was distributed nationwide as part of their wellness program.
